My name is Joo Tat.

I am a product designer by title, Industrial designer by training, Innovator by ambition, Theoriser by inclination, Craftsman by spirit, Human at heart.

See where I've been with my Resume, or scroll on to read how I've approached challenges.


Jaga-Me Case Studies

Jaga-Me is a health-tech startup that helps families manage post-hospitalisation home care with less stress by pulling together medical services, supplies, and knowledge so that families don’t have to struggle alone.

I joined as the sole product designer and worked with a small product team to drive a broad range of projects.

2017 - 2019

Empowering collaborative operations

How I designed our admin dashboard to help ops coordinate more seamlessly.

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Solving needs, not feedback

How we addressed complaints of a slow loading page by NOT making it load faster.

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Customer App UIUX

How I designed for lower friction to activation when long forms were inevitable.

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DAX the Wallet

DAX is an experience-centric wallet that went from a university project to a real business within months. DAX started with 3 designers (including myself). After the campaign, we partnered with Allocacoc for manufacturing and distribution, and I became the primary driver of the business.

As of Jan 2019, more than 200,000 units of DAX had been sold worldwide.

2015 - Present

From Kickstarter campaign to stores

How we created a product that raised USD $52,660 in 30 days.

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An advanced wallet for an advanced future

Carry Less, Hustle Light.

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